Internet Companies

Tag Jungle rolling out a beta test.

I really met Phil Burns ten days ago at a Corporate Alliance networking event. (We'd shaken hands and been introduced numerous times at geek dinners and blogger conferences but I'd never really sat down and been able to talk to him.)

Phil, for those of you who don't know, has been busy in his basement with his band of merry men for the last three months after they all took the axe at Provo Labs.

(Paul Allen was at the same event but unfortunately I didn't cross paths with him. Paul's someone I've never met either although I've been in the same room often enough. {Actually, I did cross paths with Paul on the last night but he was headed back to his hotel room with his wife. It was midnight and I thought better of jumping in his path to introduce myself.})

I digress. Phil and I discussed Tag Jungle at some length. Phil gave me a demo and booted up the beta site. I'm impressed. Farting around with TechCrunch as much as I do and seeing all of the web 2.0 apps, I think Tag Jungle has a workable solution that should get use. Technorati beware?

And 42co.? Evidently it's the answer to the entire universe according to Phil and Hitchhikers Guide. Who am I to question it. At least they changed the name.  Provo Labs Solutions = 8 white bread Mormon geeks in a basement.

Click fraud is increasing for everyone except Google and Yahoo.

 NY Times article >

Instead of actual prospects, the clicks were coming from fraudulent sources. The fraud, which cost DiamondHarmony $17,000 over seven months, was uncovered through analytical software the company installed from ClickTracks of Santa Cruz, Calif.

Click fraud most commonly happens when renegade partners, who get a portion of the fees earned by a search engine each time a paid link is clicked, deliberately generate excessive clicks with no chance that any of the clicks will result in a sale for the business that is paying for them.

The spurious clicks can be generated through automated programs or by paying people to spend time clicking over and over on a link.