Technorati Tag Authority

There’s a fresh new opportunity from Technorat to create both powerful one-way links to your site and build your own reputation as the expert in your market.

Technorati has introduced new “tag pages” system, the main page:

There are two approaches to keep in mind when utilizing the new Technorati tag pages.

Firstly, you want your own blog posts to appear in the more popular tag pages (of course, they need to be on relevant tag pages as well - don’t pick irrelevant tags). There’s a comparison engine that can help you determine the most popular tags. For example, here’s “Internet marketing” compared with “seo.”

As you can see, SEO trends higher than interenet marketing. So, if you had a blog post relevant to both categories and were trying to decide which one to tag it with, SEO would be a great choice as it’s a more popular tag. You should use between 5-10 tags on your blog posts, so there’s plenty of room for several tags but, again, it’s important they’re relevant.

Secondly, and this is the fun announcement from Technorait - each tag page has a sort of “sponsor” who writes an introduction to the topic. In return, Technorati links to the authors blog! Take a peek at what this looks like:

These pages are, of course, new right now and there are TONS of them available for you on which to add your own description and link! Because you’ll only get links from and write descriptions for tag pages that are within your niche, these links from Technorati will be HIGHLY relevant as well - and we know Google loves that!

Technorati describes the opprotunity:

This is a unique opportunity for authors, brands, agencies, experts and content sites with some significant benefits. Your tag article will appear on Technorati.com with a writer credit. You will be seen as the definitive expert on a tag subject – by millions of readers. Your article can include links to useful references and sites, including your own, if relevant, as well as your own byline link. It’s also really easy to contribute: tag articles are only 2-3 paragraphs, between 100 and 200 words, and can live for years as evergreen content.

Aside from the Google love link you’ll receive, having a prominent space on your niche’s main Technorati tag pages will bring your own site and name brand recognition. Having written the tag article, you’re now the expert in the niche.

How to become a tag page author? You’ll need to join Blog Critics, and they do a manual review of your content. If you’re publishing MFA (made-for-Adsense) or other non-unique content, you’ll likely not be approved. This is the opportunity to showcase your best work. Once you’re a Blog Critics member, you’ll be able to author Technorati tag pages.

Move forward with this opportunity as quickly as possible, as the “keyword goldrush” is occuring right now - grab the best keywords for your niche before they’re all snapped up!

Via Crowd Mountain